Yoxi launches competition to increasing bike traffic in NYC

Yoxi is a new site to encourage creative solutions to social problems. The first brief faces teams of designers against each other and challenges them to come up with ideas to increase bike traffic in NYC. We like the way the Urban Futurists think! Check out their ideas here and vote for them to survive in this competition> http://pilot.yoxi.tv/the-pitch-2  

"In an effort to create change in how people view cycling as part of their lifestyle, Urban Futurists are proposing an iPhone application to transition from being a recreational cyclist to a social one. The app functions as a game, where you can compete with friends, earn rewards and find additional motivation through shared experience to get you cycling more often." 

Click to read more ...